WHO SHOULD ATTEND

The target group inclusive of researchers, university lecturers, other lecturers from institutes of higher learning, academicians, post-graduate students, research assistants, and those who are interested to do research.

 

THE IMPORTANCE OF RESEARCH METHODS

As a lecturer, we are predestined to teach and publish. Most, if not all of us are exposed to teaching but not many actively seek out to publish. One of the prerequisite to be able to publish is to first being able to obtain, analyze and synthesize data into a form acceptable by publishers.

This course intends to provide participants (researchers & lecturers as well as graduate students) an introduction to the various basic research methods used commonly in the social sciences and business field. Emphasis is on the use of Statistical Package for Social Science (SPSS) as it is the most common tool used in analyzing data.

 

COURSE DESCRIPTION

This course is meant for the beginner, as well as those who wish to brush up on their analysis skills. The main thrust of the course is to provide a basic understanding of how to use SPSS to run basic analysis and to present the findings in an accepted manner.  Topics covered are detailed in the timetable below.

Each participant will be given a book titled “Basic Analysis: A Guide for Students and Researchers” for RM25 each. This book comes with its own CD that holds various datasets that will be used in running the course. The book itself will be used by the participants as the course material.

WHAT THE COURSE WILL ACCOMPLISH?

The course will provide participants with the following skills:

1. Data key in
2. Data Recode
3. Data Transform
4. The use of syntax
5. Data analysis by various types of analysis methods

 

COURSE INSTRUCTOR

Prof. Madya Dr Ernest Cyril de Run; Deputy Dean, Center for Postgraduate Studies, University Malaysia Sarawak, 94300 Kota Samarahan, Sarawak. Dr Ernest has been with Unimas for 13 years. He joined the Faculty of Economics and Business, Unimas as a tutor and is now the Deputy Dean of the university’s postgraduate center. He has taught Research Methodology and various other marketing courses at both undergraduate and post graduate levels. He has supervised both Masters and PhD students as well as numerous undergraduate students. He has published in both local and international journals as well as the author of 4 books. AP Dr Ernest research interest is in Promotions, Advertising, and Invariance.

PROGRAMME

DAY 1

• Introduction to SPSS
• How to key in
• Checking and correcting mistakes
• Transform – Recode and Compute
• Syntax
• Assumptions
• Frequency
• Cross tabulation
• Means

DAY 2

• t-test
• Correlation
• Anova
• Regression
• Manova
• Factor Analysis
• Confirmatory Factor Analysis
  

Any enquiry, please contact Tel: 03-89259085/013-3451700

MEDIUM BOOKS & CONSULTANCY

 4A, Tingkat 1, Jalan 7/1

43650 Bandar Baru Bangi. Selangor

Tel: 013-3451700/03-89259085   Fax: 03-89202351

E-mail :  mediumbooks@yahoo.com

Website: www.mediumbooks.net

 

To register, kindly complete the form and fax: 03-89202351 or email: mediumbooks@yahoo.com